NSON provides opinion research consultation advice for our clients. We offer customized, innovative solutions that help our clients obtain the information that is necessary to make sound, well-planned business decisions.
NSON consultants provide professional advice about every type of research study including the following:
• Advertising Awareness and Effectiveness Studies
• Customer and Employee Satisfaction Surveys
• Loyalty Studies
• Marketing Research
• Market Segmentation
• Product Development
• Program Evaluation
• Public Opinion
• Strategy Development
Establishing precise research goals is always a vital first step in successful full-service market research.
2. Develop a research strategy and approach
The clearer the goals of the research are, the easier it is to formulate a strategy to meet those goals.
3. Research Design
In designing the details of a research project, NSON consultants consider the objectives of the study, the nature of the target audience and the resources that are available to complete the project.
4. Collect the data
Data collection or survey fielding is the stage where the questionnaire or survey instrument is used to gather information from specific sample segments. This involves:
• Sampling Strategy
• Questionnaire Development
• Data-Collection Methods
• Web-Based Surveys
• Telephone (CATI) Surveys
• Focus Groups
• In-Depth Interviews
• Executive Interviews
• Mail Surveys
5. Data analysis
NSON analysts are experienced with all standard analytical methods used commonly in business and social science research.
6. Reports and presentations
Reports include a summary of the results, an interpretation of the data, a discussion of the implications of the information, and suggestions for further review.