NSON - Opinion Strategy
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Qualitative Research

Come visit our elegant facility in Salt Lake City, Utah.

NSON has been filling the marketing and public opinion research needs of local, regional and national clients since 1992. We are a service-first organization dedicated to providing our clients with excellent research essentials.

The NSON facility is conveniently located in an historic mansion on one of Salt Lake City’s most beautiful boulevards just 5 miles from the Salt Lake International Airport. We are within walking distance of the downtown district and many major hotels.

The facility is housed in a 8,000 square foot, 110 year old historic home  with two spacious focus group suites. The meeting rooms and viewing rooms can comfortably accommodate up to twelve respondents and twelve clients. We have a sizeable waiting room for participants.

Both suites have large one-way mirrors separating the viewing and meeting rooms. All four rooms are about 16 feet wide and 16 feet deep. They have high-speed wireless DSL Internet access and telephone lines. We can provide Web and Video conferencing capabilities. We also have DVD and a custom-built state-of-the-art audio and VHS recording system.The NSON focus group facility is tastefully decorated, technically state-of-the-art and provides a modern, professionally staffed environment to host focus groups and conduct qualitative research. NSON follows the guidelines of the QRCA, the Qualitative Research Consultants Association.

Survey room

We specialize in qualitative recruitment and adhere to the highest standards of the AMA, MRA, QRCA and AAPOR. We have successfully recruited focus group participants from all industries and business sectors including consumers, business executives, lawyers, physicians and political leaders.

We have experience with numerous focus group subjects including:
• Advertising
• Automotive
• Business-to-Business
• Entertainment
• Financial Services
• Food and Beverage
• Health Care
• Jury Selection
• Mock Trials
• Political
• Sports
• Technology

NSON has been filling the marketing and public opinion research needs of local, regional and national clients since 1992. We are a service-first organization dedicated to providing our clients with excellent research essentials. We are available to conduct recruiting in any market or sector in the country.

It’s easy to get here. We are located on the corner of J Street and South Temple.  Our formal address is 731 East South Temple. There is ample free parking on the streets near our facility. We are located in a very safe, well-lighted neighborhood.


There are many excellent hotels near our facility. Here are some of their Websites:



There are excellent Japanese, French, Italian, Chinese, Spanish, Thai, Mexican and American restaurants within easy walking distance. There are also numerous pubs and nightclubs nearby.

Salt Lake City

Salt Lake City is the 39th largest Metropolitan Statistical Area in the United States with well over a million residents. We have a large database of respondents that we update and purge on a regular basis.

Convention Center

The Salt Lake Convention Bureau hosts numerous national and regional conventions throughout the year.


Alta, Brighton, Deer Valley, Park City, Snowbird and Solitude ski resorts are all within a short distance of the NSON focus group facility. There is world-class skiing in the winter and great golf, tennis, mountain biking, boating and hiking in the summer.


There are many brewpubs, nightclubs, jazz venues and comedy clubs close to us. There are several theatres near our facility including the Energy Solutions Arena, home of the Utah Jazz of the NBA. Park City, one of Utah’s major art, food and entertainment destinations, is less than one hour away.


There are three major shopping malls within easy walking distance of the NSON building. All three malls are also within the light rail free-fare zone


Here are several links to Websites of local interest. They have information that will make your stay in Salt Lake City more enjoyable.



W. A. Sherman had this stately mansion constructed about 1898.  Walter E. Ware, who shares the title “Dean of Utah Architecture” with Richard Kletting, designed the building. Ware opened an office in Salt Lake City in 1891 and practiced architecture for nearly sixty years, until 1949.  In addition to building several large mansions, Ware also designed the Presbyterian Church on South Temple, a tree-lined boulevard that originally was known as Brigham Street.

New NSON Photo 2Daniel Cowan Jackling, a prominent mining engineer, purchased the Sherman home in 1904.  Jackling was known as the “Utah Copper Prince.”  Among his many successful ventures were the development of the Masabi iron range in Minnesota, gold mines in Mercur, Utah, and developing copper lands that became the Kennecott Copper Company.   This massive open pit mine has been referred to as the largest man made excavation on earth.

By midway through the twentieth century, Jackling had his hand in most copper companies in the American West and more than 60 percent of the world’s copper production was being mined using Jackling’s development of low-grade ore processing.

During World War I, Jackling served as director of government explosives plants, and for his outstanding wartime efforts he was awarded the Distinguished Service Medal by President Woodrow Wilson.

In 1926 Jackling received a Gold Medal Award from the Mining and Metallurgical Society of America.  In 1940 he was given the Washington Award of the Western Society of Engineers for “pioneering in large-scale mining and treatment of low-grade copper ores, releasing vast resources from formerly worthless deposits.”

Daniel C. Jackling enjoys a worldwide reputation and a full size bronze statue of him sculpted by Avard Fairbanks stands in the rotunda of the Utah State Capitol building. In the later part of his life Jackling moved from his home on South Temple to San Jose, CA. where he built a very large estate that is the current home of Steve Jobs of Apple Computer.

The Jackling Mansion was purchased by Ronald T. Nielson in 2005 and currently houses the headquarters of Mr. Nielson’s company,  NSON, Inc